Brands have the absolute value of nothing – if not serving the customers’ needs at that very moment when required. The Brand is not the center piece of it’s own reality. The customer is.
We already live an era of customers’ dictation. Brands are being consumed. When did that happen and how did you miss it?
Brands can have a role in peoples’ lifes as interfaces for value; but only if being able to commit. Strategy thinking and service design – for example – are keys for that.
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Timo Keinänen Explorer, concept designer, strategist and art director.
”You should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, tell your own.”
Thoughts, posts and opinions represent myself only.