Brands have the absolute value of nothing – if not serving the customers’ needs at that very moment when required.
We already live an era of customers’ dictation. Brands are being consumed. When did that happen and how did you miss it?
Brands can have a role in peoples’ lifes as interfaces for value; but only if being able to commit. Strategy thinking and service design – for example – are keys for that.
That’s the redemption.
. . . . . .
Timo Keinänen art director, concept designer and explorer.
”You should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, tell your own.”