Approaches to brand work.

When we are enable to make our choices based on how we perceive the value of a brand to ourselves and when a brand has a place in our minds and in our hearts – and in our wallets; then someone has succeeded in brand work.

The “legitimacy” and value of a brand’s existence is based on the state of mind and the circumstances in which each encounters the brand and experiences what it means to self or to a wider group.

Brand is these encounters. And brand work is getting prepared for these encounters. 

Study these pages and decide if you would agree with me.

. . . . . .

Timo Keinänen Explorer, concept designer, strategist and art director.
”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”

Thougths, posts and opinions represent myself only.