Everything about me

Timo Keinänen

Talk to me: Check LinkedIn for my phone number.
Mail to me, private: timoke( @ )me.com
Link with me: https://www.linkedin.com/in/timoke

Explorer, concept designer, art director, product developer, strategist, service designer, writer and designer.

My expertise: Planning, develop, direction, design and deploy in product development, brand work, design, art direction, marketing, digital marketing, advertising, service design and strategies. And in writing.

My background:
I’m seasoned in planning, writing, branding, product development, strategies, design, marketing – for all channels and mediums; and independently of any media or channel. 

I have a diverse history in expert work and in managing, guidance and supervision of work and productions. Especially I like presentations and performing comes easy to me. I also have strong experience in working closely with clients; and I’ve been working in the “customer’s side of the table” for a few years.

My experience: 15+ years of expert work, consultation, management and customer relations in service providing and client organizations.

My secret vice? Strangely keen on business strategy ventures and processes.

My assignment history: Creative lead, product development, concept design, art direction, planning, team lead, design, writing, service design, strategies, creative direction, consultancy and customer relations.

My current assignment:
In January 2021, I started a new adventure in media business and in content marketing as Creative Lead in Alma Media Corporation, Finland. Concept design, product development, digital development, content marketing, brand work, advertising, digital advertising and team lead.

My prior assignment:
Until January 2021, as a concept desiner and senior art director at Valve Branding Oy – my role being in customer-responsible planning and design work, strategies, csupervision and guidance of team design work, customer realtions, production supervision.

My assignments in order:
– Alma Media Oyj .. 2021 – present
– Valve Branding Oy .. 2013 – 2021
– Reeperbahn Consulting Oy.. 2010 – 2013
– SOK Media, Cooperative .. 2010 – 2013
– TBWA/Helsinki Oy ( TEQUILA, PHS ) .. 2006 – 2010
– Konsepti Advertising Oy .. 2000 – 2006

My skills:
Brand work / strategies / developing / planning / strategy thinking / marketing / service design / / digital marketing / milieu design. Plan and deploy, marketing communication, product and service generation, service design, conceptuals, multichannel communication, visual consultation, design strategy, marketing strategy, corporate identity, sales tools, marketing, advertising, graphic design, digital design, data visualiztion, imagery, publishing, package design, space and milieu design, productization and commercialization.

My clientele history:
Consumer marketing ( b2c ), business marketing ( b2b ), public services/regime, wholesale and retail, forest and paper industry, packaging and packaging material industry, machinery, building and building materials, ICT and ict technology, funding and finance, equity investors, insurance and pensions, energy production and distribution, power and electronics manufacturing, ship building industry, living and brokerage, car manufactuing and wholesale/retail, transportation, business consultation, law services, risk management, airport operative, fashion retail, communication services, publishing, printing services, real estate development, housing services, postal services, mining and metal industry, excavation, environmental services, account auditing, stock brokerage.

My prior client examples:
VTT, Senaatti, Point Group, ABB Technologies, Finavia National Airports, Helsinki University, Comptel Telecom, F-Secure Corporation, Vattenfall Energy, Alma Media, StoraEnso, Itella National Postal Service, Alko National beverages, Outokumpu Steels, Ensto Cleantech, Avara Housing and hosting, S-Group Wholesales, Helsinki Airport, Automaa Car retail chain, Vantaa Energy, Finnforest forestry group, AD Automotive Finland, Suomen Posti Finnish National postal service, Marimekko Fashion Group, Intera Partners Equities, Accenture, Mandatum Finance, OP-Group Finance Services, Prisma Consumer goods and grocery retail chain, Association of Finnish Regional Authorities, CM-Construction Management, Koskisen Forestry Group, Renault Motors Finland, KodinTerra home depot retail chain, Junttan Machinery and Engineering, Uponor, Sonera teleoperator, Autoasi Automotive Services, Novo, Walki Group Technical materials, Paroc Insulations, Kesko Corporation, Kesko K-retail chains, Samlink itc services, Delete Environment services, Fujitsu itc services, Suomen Asiakastieto risk management, Palta Employers’ Association, Sokeva, UPM Biofore Company, Vacon, WSOY, Ministry of Social Affairs and Health, Finnish National Consumer Ombudsman, Helsinki Stock Exchange, Isover Construction Insulation, S-Market grocery retail chain, IBM Finland, Kansallis-Osake-Pankki commercial banking, Vahanen Construction Engineering International, Finnish National Communication Regulatory Authority, FinPro, Orion Diagnostica, Trainers’ House business cosulting, Värisilmä Home depot retail chain, Valtra Machinery, Wärtsilä Marine Powering, SRV Constructors, Etera Pension Insurance, Finnish National Population Register Centre, Helsinki City Communications, Ilmarinen Pension Insurances, The Centre Party of Finland, Savcor, EQ-Banking, Finnish Prime Minister’s Office, Raisio Benecol, Plussacom Customer information, Customer EKE Constructors, Antilooppi Real Estates, Staffpoint recruitments, Kanava Real estate hosting, Helsinki City Mayors Office, Animagi Veterinarians, Messukeskus Events, Valio, The Government of Finland, Turva Insurance, Wano Nuclear Operators, Menetori Business Consulting, Lindström Group, Sale Grocery retail chain, Talentum publishers, AON Risk management.

My education: Graphic design, marketing communication, advertising.

My age? It is said that age is just a number .. but that’s a word !

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Timo Keinänen Explorer, concept designer, strategist, service designer, art director, writer and designer.

”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”

Thoughts, posts and opinions represent myself only.