Timo Keinänen

Talk to me: Check LinkedIn for my phone number.
Mail to me, private: timoke( @ )me.com
Link with me: https://www.linkedin.com/in/timoke

Explorer / concept designer / art director & designer / developer / strategist / writer

Want to get something done? I’ll take care of it with no delay.

I take care the projects. I’m good, fast, reliable and I get the job done. I get along well in negotiations, and presenting is easy for me.

My background is in concept design, art work, marcom and strategies. I have organized, planned and led design work and teams. I’m good in planning, strategy work, brand creation, customer and stakeholder cooperation, and in co-work with production and development teams. I love practical planning and design – wouldn’t give up on them.

First impression is a promise

Always exceed the expectations! The first impression is a promise. Availability, content, design & appearance, functionality, explainability, logic and unfailing design in the smallest details deliver this promise. It is rewarding to invent a factor that helps the customer/user/reader and ignites their interest.

In concepting, design, advertising, strategies, brand creation and such there is no right or wrong in every matter. So you need your own vision and need to be independent in thinking; and also must have an innate appreciation for the work of others. Be humble and courage. If you have a change to express an opinion, express your own. Be nice. And be good!

My work experience

My current assignment:
Creative lead. Alma Media Brand Studio, Finland. Since January 2021.

Design team’s design work and production organising, development and guidance, design lead and hr-duties. In addition, own expert work in different team formations. Own design tasks include e.g. design and web design, concept planning, design systems, digital product development, content marketing, advertising, brand creation, publications, training and consulting, sales suport and sales tools, departmental and partner cooperation, digital development. Also many customer-related planning and organization and development tasks.

My prior assignments:
– Concept designer, snr art director .. Valve Branding Oy .. 2013 – 2021
– Design director .. Reeperbahn Consulting Oy.. 2010 – 2013
– Design lead, art director .. SOK Media, Coop .. 2010 – 2013
– Concept designer, art director .. TBWA/Helsinki Oy .. 2006 – 2010

Me, in my own opinion:

A cow-nerved enthusiast.

Me, according to my colleagues:

“A pleasant and calm creative designer whose professionalism and vision you can always trust. Convinces in customer situations and internal development projects. With him you dare to go on different projects, because he always completes his work on time and exceeds expectations every time. Timo is a pleasure to plan with.”

My secret vice:

In addition to being enthusiastic about all the design, visual and digital things around us, also strangely keen on business strategy ventures and processes.

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Expertise: Plan, lead and deploy in design & planning, artwork & brand creation, advertising, product & services development, design sytems, digital marketing, service design and strategies.

Clientele history:
Consumer marketing ( b2c ), business marketing ( b2b ), public services/regime, wholesale and retail, forest and paper industry, packaging and packaging material industry, machinery, building and building materials, ICT and ict technology, funding and finance, equity investors, insurance and pensions, energy production and distribution, power and electronics manufacturing, ship building industry, living and brokerage, car manufactuing and wholesale/retail, transportation, business consultation, law services, risk management, airport operative, fashion retail, communication services, publishing, printing services, real estate development, housing services, postal services, mining and metal industry, excavation, environmental services, account auditing, stock brokerage.

Prior and recent client examples:
VTT, Senaatti, Point Group, ABB Technologies, Finavia National Airports, Helsinki University, Comptel Telecom, F-Secure Corporation, Vattenfall Energy, Alma Media, StoraEnso, Itella National Postal Service, Alko National beverages, Outokumpu Steels, Ensto Cleantech, Avara Housing and hosting, S-Group Wholesales, Helsinki Airport, Automaa Car retail chain, Vantaa Energy, Finnforest forestry group, AD Automotive Finland, Suomen Posti Finnish National postal service, Marimekko Fashion Group, Intera Partners Equities, Accenture, Mandatum Finance, OP-Group Finance Services, Prisma Consumer goods and grocery retail chain, Association of Finnish Regional Authorities, CM-Construction Management, Koskisen Forestry Group, Renault Motors Finland, KodinTerra home depot retail chain, Junttan Machinery and Engineering, Uponor, Sonera teleoperator, Autoasi Automotive Services, Novo, Walki Group Technical materials, Paroc Insulations, Kesko Corporation, Kesko K-retail chains, Samlink itc services, Delete Environment services, Fujitsu itc services, Suomen Asiakastieto risk management, Palta Employers’ Association, Sokeva, UPM Biofore Company, Vacon, WSOY, Ministry of Social Affairs and Health, Finnish National Consumer Ombudsman, Helsinki Stock Exchange, Isover Construction Insulation, S-Market grocery retail chain, IBM Finland, Kansallis-Osake-Pankki commercial banking, Vahanen Construction Engineering International, Finnish National Communication Regulatory Authority, FinPro, Orion Diagnostica, Trainers’ House business cosulting, Värisilmä Home depot retail chain, Valtra Machinery, Wärtsilä Marine Powering, SRV Constructors, Etera Pension Insurance, Finnish National Population Register Centre, Helsinki City Communications, Ilmarinen Pension Insurances, The Centre Party of Finland, Savcor, EQ-Banking, Finnish Prime Minister’s Office, Raisio Benecol, Plussacom Customer information, Customer EKE Constructors, Antilooppi Real Estates, Staffpoint recruitments, Kanava Real estate hosting, Helsinki City Mayors Office, Animagi Veterinarians, Messukeskus Events, Valio, The Government of Finland, Turva Insurance, Wano Nuclear Operators, Menetori Business Consulting, Lindström Group, Sale Grocery retail chain, Talentum publishers, AON Risk management.

Education: Graphic design, marketing communication, advertising.

Age? It is said that age is just a number .. but that’s a word !

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Timo Keinänen Explorer, concept designer, strategist, service designer, art director, writer and designer.

”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”

Thoughts, posts and opinions represent myself only.