It would be very strange to think that business could be conducted completely without brand work. If a company – or other such player – has customers, partners, owners, network or any connections in general at all to the world around it; and thus the need for interaction with these; then the need for brand work exists.

This section is more like free flow of consciousness related to everything, or to nothing.

Explore the menu above for more content.
Also check these quick links to dive deeper into the contents of this section:

Read more in english:
Mirror-cells eg. neurons
What is a concept ?
Strategy involvement

Lue lisää suomeksi ( fin ):
Peilisolut eli neuronit
Mikä on konsepti ?
Hyvä viestintä on vaihdantaa

Other related contents elsewhere in this site:
About compelling similarity
Key components of brand work
Lupaus, mahdollistaminen, lunastaminen ( fin )

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Timo Keinänen Explorer, service designer, concept designer, art director, writer and designer.
”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”

Thoughts, posts and opinions represent myself only.