It would be very strange to think that business could be conducted completely without brand work. If a company – or other such player – has customers, partners, owners, network or any connections in general at all to the world around it; and thus the need for interaction with these; then the the need for brand work exists.
Read in this section about .. not so deeply about brand work; but closely related to it .. more like free flow of consciousness related to everything, or to nothing.
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Timo Keinänen Explorer, service designer, concept designer, art director, writer and designer.
”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”
Thoughts, posts and opinions represent myself only.