Brand is a mindset, belief, or memory associated with something. When, for a wide range of people, individual perceptions and experiences are sufficiently similar of something, it has potential to be experienced as a brand – a combination of certain qualities and values associated with them.
It would be strange to think that any business could be conducted completely without brand work. If a company – or other such player – has customers, partners, owners, network or any connections in general at all to the world around it; and thus the need for interaction with these; then brand work is needed.
In these pages, my goal is to present brand work as understood being a concept and a phenomenon – so that in default it does not relate within any particular field of planning brand actions. Read about it and decide if you would agree with me.
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Timo Keinänen Explorer, service designer, concept designer, art director, writer and designer.
”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”
Thougths, posts and opinions represent myself only.