Life today is in many ways smoother than before

Large-scale digitalisation of society has brought with it many life-changing phenomena. Life today is in many ways different, and for the most of us smoother and more diverse than before, before the era of digitalisation.

On the other hand, it is not very wrong to say that the downside of digitalization is the increase in inequality in society and in economy. From the citizens’ point of view, there is a danger of being excluded from the development of information society. In business life, the preconditions for completely new competencies unequal opportunities for companies’ success. Not everyone stays and does not want to keep up with the digitalization of everything.

That is why it is said that digitalization is challenging. That is wrong! When we take from digital what is superior in it: speed; and we add the most troublesome factor: ourselves – that is challenging.

In passion of technology, taking care of cognition easily falls into a side role

Technology and data do not make digitalization understandable, clear or easy. Nor challenging, confusing or difficult. We people do. Human makes digitalization understandable or challenging; clear or confusing; easy or difficult.

Aggregation and structuring of information; and understanding the interactions between data sets and the exchange between them enables us humans to interpret other people and societal phenomena.

In the heat of digitalization and technology, our constraints on receiving information are forgotten, and caring for cognition* plays a side role. Our ability to organize and utilize information, generate new information; and our capacity to operate in an increasingly complex information society is limited. And that is challenging.

*( kognition ) An act or activity to acquire and understand information through thoughts, feelings, experiences, and senses.

In the large-scale digitalization of services and the functions of society in general, it is therefore important and necessary to ensure that digital citizens also have equal opportunities to operate in an increasingly complex information society. That is, that users – we humans – are able to take new services into everyday use. This issue has already been addressed at European Union level. Recent regulation on the accessibility of services sets minimum levels of, for example, the readability of public online services and documents.

Equality of “digital citizens” must be ensured in the digitalization of society

Influencing these issues and social and economic phenomena in general – that is, structuring and combining their fundamentals; and planning and organizing for the development of something based on the exchange of information and interaction between them – is service design. Read more about cognition and service design.

Structuring and organising information is the rational basis of service design work; and information is the most critical component of service design. Correct, adequate and necessary information. Abilities to structure, organize, and modify it are necessary to enable cognition, that is, interaction and emotion, and ultimately action in encounters. Knowledge and interaction together form the emotional basis of service design work.

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Read more about information
What are neurons?
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Timo Keinänen  Explorer, service designer, concept designer, art director, writer and graphic designer.
”I belive that you should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, express your own.”

Thougths, posts and opinions represent myself only.