You’ve got it all figured out. The Strategy.
Tons of white board material. And good thinking in a huge Powerpoint presentation. But no one gets, no one understands. You’re alone.
The Strategy is not happening by itself. After or preferably before heavy workshopping get someone from outside involved in to the process and you will see your baby brought to life.
To bring your strategy to life – or if you are about to sell anything – you’ll have to make The Promise! What is your key argument?
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Timo Keinänen art director, concept designer and explorer.
”You should be yourself, as all other roles are already taken. If you have the opportunity to express an opinion, tell your own.”